Soo Kee Group – with its many well-recognised brands offering a wide range of options for jewellery enthusiasts – celebrated their 25 years of glorious milestones in business with an inauguration. Its headquarter building saw its official grand opening with a tembusu tree-planting ceremony, witnessed by valuable business associates and longtime supporters. Soo Kee Group thus, strive to GO BEYOND.
Hosting the event were Group Chairman, Dato Seri Dr Peter Lim PBM, CEO Daniel Lim, COO Mdm Mary Lim, and COO of MoneyMax Mrs Justina Lim.
Attending the event were:
Guest of Honour – Minister of State, Ministry of Naional Development & Ministry of Trade and Industry, Dr Koh Poh Koon;
Special Guest – Minister of State, Prime Minister’s Office & Ministry of Manpower, MP for Radin Mas, Mr Sam Tan;
MP for East Coast GRC, Mr Lee Yi Shyan;
MP for Sembawang GRC, Dr Lim Wee Kiak; and
MP for Ang Mo Kio GRC, Mr Gan Thiam Poh.
The Soo Kee Group HQ building was designed and inspired by the multi-faceted gem, like a diamond. The architecture of the 7-storey headquarter symbolises the abundance of opportunities to grow. It also means that the organisation will continue to deliver cutting-edge innovations. It will also stay ahead of trends and transformations in the diamond jewellery industry. Located at Changi Business Park, the new Soo Kee HQ serves as the organisation’s regional research and design hub. It will support new, exciting, lucrative business initiatives and the continual drive for innovation and value creation.